0137 Australian Marketing Institute

General information

Submitterʼs name
Australian Marketing Institute
Submitted on behalf of
Professional body or industry association

About the submission

Is your organisation an Approved Sponsor for any of the following programs?
  • Temporary Work (Skilled) (Subclass 457) visa program
  • Employer Nomination Scheme (Subclass 186) visa program
  • Regional Sponsored Migration Scheme (Subclass 187) visa program
  • Labour agreements
Are you an Australian assessing authority for migration purposes?
Please select the industry your submission is in relation to. If required, you may select multiple industries.
Professional Scientific and Technical
Do you have a particular regional interest? If required, you may select multiple regions.


1. Do you consider that occupations need to be added to or removed from the Medium and Long-term Strategic Skills List (MLTSSL)?

Added to MLTSSL

What occupations should be added to the Medium and Long-term Strategic Skills List (MLTSSL)?

Please also include occupations that you propose should be moved from the Short-term Skilled Occupation List (STSOL) to the MLTSSL.

225113 Marketing Specialist

Please outline the evidence or data that would support these occupations being added to the MLTSSL.

In order to address the persistent decline in marketing skills specialisations required in the Australian economy, the Australian Marketing Institute is of the firm belief that Australia needs access to marketing professionals and managers from overseas who are at the cutting edge of developments in their home countries.

Skilled migrants are an essential source of marketing expertise for Australia. Hays reports that internationally experienced candidates tend to be at a higher caliber with the digital and soft skills necessary to be effective at the mid-tier level.

Yet only selective marketing occupation codes are included on the Short Term Skilled Occupation List (STSOL) and no codes are included on the Medium and Long Term Strategic Skills List (MLTSSL). In support of this claim, the AMI provides current market research, supported by real-time data-driven labour market analytics obtained from Burning Glass Technologies to substantiate current Australian labour market demands.

During the year 2016-2017 there was an increase of 16% in job postings for the position of Marketing Specialist, which is equivalent to almost 2,000 job vacancies. (Burning Glass, 2018). Analysing Australian job vacancies by state, it was revealed that labour demand increased between May 2017-2018 with over 11,000 job postings for Marketing Specialist positions (Burning Glass, 2018), indicating that job vacancies for Marketing Specialist positions increased five-fold year on year.

AMI's research shows that the supply of marketing professionals and managers is failing to keep pace with both the increase in, and rapidly changing nature of, demand. Particularly within the Marketing Specialist category, it is anticipated that local labour demand will remain higher than current local supply can fill over the medium to longer term.

This submission calls for the inclusion of the 225113 Marketing Specialist Occupation on the MLTSSL.

2. Do you consider that occupations need to be added to or removed from the Short Term Skilled Occupation List (STSOL)?


3. Do you consider that occupations need to be added to or removed from the Regional Occupation List (ROL)?

Do you have any supporting material for your submission?
Yes (not published)

Last modified on Monday 1 April 2019 [45331|134946]